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Digital Threads: Mastering Digital Marketing for Small Businesses and Entrepreneurs
Are you a small business owner, entrepreneur, or content creator struggling to navigate the complex world of digital marketing?
Do you want to learn how to build a powerful online presence, leverage social media, and harness the power of AI tools without breaking the bank?
If so, Digital Threads is your ultimate guide to mastering digital marketing in today’s fast-paced, digital-first economy.
Unlock the Secrets of Digital Marketing Success
In Digital Threads, renowned digital marketing consultant and Fractional CMO Neal Schaffer offers actionable insights and practical strategies that have helped countless businesses and entrepreneurs achieve their marketing goals. Drawing on over a decade of experience, Neal provides a comprehensive playbook that demystifies digital marketing and empowers you to:Develop a Winning Mindset: Learn the essential frameworks and mindsets needed to succeed in the ever-evolving digital landscape.Master Modern Marketing Channels: Rethink how search engines, email marketing, and social media work today to form a strong foundation for your digital strategy.Create Compelling Content: Build a robust content library, develop effective lead magnets, and produce platform-authentic social media content.Optimize for Success: Overcome digital marketing challenges with strategies for backlinking, communication pathways, and user-generated content.Scale Your Efforts: Leverage marketing automation, repurpose content across digital threads, and convert fans into brand ambassadors to grow your social presence.Leverage AI and Technology: Integrate AI-driven tools and advanced technologies to stay ahead of the curve.Why Choose Digital Threads?Actionable Insights: Neal Schaffer provides step-by-step frameworks, real-world examples, and innovative approaches that make complex concepts easy to understand and implement.Expert Guidance: Benefit from the expertise of a seasoned digital marketing consultant who has spoken on hundreds of stages across four continents and taught at prestigious institutions like Rutgers Business School and UCLA Extension.Comprehensive Coverage: From SEO and content marketing to social media and marketing automation, Digital Threads covers all the essential aspects of digital marketing.Endorsements from Industry Leaders: Digital Threads has received praise from top industry experts, including Michael Stelzner, Brian Solis, and Ann Handley, adding credibility and authority to Neal’s insights.Who Should Read This Book?Small Business Owners and Entrepreneurs: Learn how to grow your business with effective digital marketing strategies tailored to your unique needs.Content Creators and Service Providers: Discover how to expand your reach and build a loyal audience with compelling content and strategic marketing.Marketing Professionals: Enhance your skills and stay up-to-date with the latest digital marketing trends and techniques.Students of Marketing: Gain practical knowledge and insights to complement your academic studies and prepare for a successful career in digital marketing.Get Ahead in the Digital World
In today’s digital-first economy, having a strong online presence and effective marketing strategy is crucial for success. Digital Threads provides you with the knowledge and tools you need to thrive. Whether you’re just starting or looking to refine your existing strategies, this book is your go-to resource for achieving measurable results and sustained growth.
From the Publisher
The Six Containers for Digital Marketing
This illustration from Digital Threads presents The Six Containers for Digital Marketing, a foundational framework designed to help small businesses and entrepreneurs structure their marketing strategy. Each “container” represents a key component of a comprehensive digital marketing plan: Website/App, Search Engine Marketing, Email Marketing, Content Marketing, Social Media Marketing, and Influencer Marketing. Readers will learn how to use each of these elements to create a cohesive, impactful digital presence that drives engagement, builds brand awareness, and generates leads. This framework simplifies digital marketing into manageable areas, enabling you to focus on essential strategies tailored to your business goals.
The SES Framework Applied to the Funnel of Digital Relationships
This illustration from Digital Threads showcases The SES Framework Applied to the Funnel of Digital Relationships. It maps out the journey from reaching the general public to transforming them into loyal advocates. At each stage—awareness (General Public), engagement (Those That Know Us), conversion (Customers), and loyalty (Advocates)—strategic use of search, email, and social media is applied to build relationships. Readers will learn how to move potential customers through these stages, developing trust and ultimately creating brand advocates. This framework helps simplify the complexities of digital relationships, offering a structured approach to engage, convert, and retain your audience.
Content Creation Workflow
This illustration from Digital Threads is part of a dedicated chapter on leveraging generative AI in digital marketing. It presents a Content Creation Workflow, guiding readers through essential steps for efficient content production, from Planning and Producing to Publishing and Optimizing. In this chapter, I walk you through each stage of the workflow and recommend where generative AI can enhance your efforts, such as in brainstorming or content repurposing. Just as importantly, I highlight areas where I advise against relying on AI, ensuring authenticity and quality. This structured approach helps readers navigate AI integration thoughtfully, maximizing efficiency while maintaining control over their digital marketing strategy.
ASIN : B0DHX9YC6M
Publisher : PDCA Social (September 30, 2024)
Language : English
Paperback : 304 pages
ISBN-13 : 979-8990612747
Item Weight : 14.6 ounces
Dimensions : 6 x 0.69 x 9 inches
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