Price: $29.99 - $15.39
(as of Jan 29, 2025 06:56:16 UTC – Details)
What stories do you need to tell, and how do you tell them?
Stories That Stick provides a clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world’s most effective business storytelling strategies.
Professional storyteller and nationally-known speaker Kindra Hall reveals the four unique stories you can use to differentiate, captivate, and elevate:
The Value Story—convince customers they need what you provide.The Founder Story—persuade investors and customers your organization is worth the investment.The Purpose Story—align and inspire your employees and internal customers. The Customer Story—allow those who use your product or service to share their authentic experiences with others.
Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business.
Stories That Stick offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and simply aren’t telling. Every person, every organization has at least four stories at their disposal. Will you tell yours?
From the brand
Scroll right for more great reads.
HarperCollins Leadership publishes content from leaders who redefine or expand what a reader previously thought possible.
Our authors provide unique inspiration and experiences to those who seek to learn, make a difference, and find their own version of success.
Our Best-Sellers
People Management
Leadership Training
Personal Development
Marketing & Selling
Personal Finance
Publisher : HarperCollins Leadership (September 24, 2019)
Language : English
Hardcover : 240 pages
ISBN-10 : 140021193X
ISBN-13 : 978-1400211937
Item Weight : 2.31 pounds
Dimensions : 6.25 x 1.05 x 9.3 inches
